I’ve written about a myriad of parenting books, but have yet to write about great prenatal books…until now. What to Expect® When You’re Expecting was on my radar long before I even knew that I wanted children. It wasn’t because I owned a copy, though many of my girlfriends did, it was because I was a merchandising manager working in a bookstore. Each week, I would arrange the books on the bestseller list in the front shelves, and each week What to Expect® When You’re Expecting was on the list. The rank didn’t remain the same, so I found myself shuffling the title’s position on a weekly basis, but What to Expect® When You’re Expecting always remained in that top ten. What to Expect® When You’re Expecting has spent over six-hundred weeks (over ELEVEN YEARS) on the New York Times bestseller list; in fact, if you check the New York Times bestseller list this week, you’ll find that What to Expect® When You’re Expecting is on the list. Pretty impressive, eh?
So why does What to Expect® brand remain a top seller in pregnancy and childcare books? Timeless advice and continual word-of-mouth recommendations. If you come across a copy of What to Expect® When You’re Expecting from the 80s, and even the 90s, you’ll have a great laugh at the illustrations within. Moms wearing muumuu-type maternity wear will have you giggling throughout, but guess what? The advice will still be spot-on for your pregnancy. In fact, when I first told my closest girlfriend I was pregnant (about 10 minutes after getting my positive pregnancy test result), the first question she asked was whether she could buy me my (notice I used “my” instead of “a”) copy of What to Expect® When You’re Expecting — it’s a rite a passage.
When I finally married and became pregnant, What to Expect® When You’re Expecting became a nightly ritual for me. The anticipation of one’s first pregnancy is killer and I found myself rereading the same passages each night before bed. I wanted to know what was going on with my body, how my baby was developing, and the small asides in the books about all of the strange and fascinating things happening to my pregnant body. Dark nipples, heartburn of hellfire proportions, aches, pains and swollen ankles – all of these things (and more) were covered in What to Expect® When You’re Expecting.
I loved the What to Expect® brand so much that I purchased What to Expect® The First Year, just before my son was born. There I read about the fourth trimester and breastfeeding, and then read ahead to see what I could expect month to month. With an entire line of prenatal, postnatal and baby care books, with trusted advice, I can understand why the What to Expect® brand remains a top pick and why What to Expect® When You’re Expecting has been on the bestseller list for over 11 years.
I’m curious to know how many of you read What to Expect® When You’re Expecting during your first pregnancy! Chime in in the comments section below!
I was selected for this opportunity as a member of Clever Girls, the content and opinions expressed here are my own.
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